Today was a prime example. I get Google alerts for my business. Got one today in the form of a Press Release in which one of my umbrellas was highlighted! Included with the press release is a letter from Kenneth Cook, President of the Environmental Working Group, who bought one of my umbrellas and sent it to The Honorable Margaret Hamburg, M.D., Commissioner of the Food and Drug Administration!

The purpose of sending the umbrella was to encourage her to finally set down some guidelines for what sunscreens do what so the buying public could be confident in their decisions, knowing that they would be protected. As it is now, “tens of millions of Americans buy products [referring to sunscreens] each year that they erroneously believe are protecting them from cancer and premature aging and other skin damage caused by the sun.”

You can read the Press Release and the letter to the commissioner at: http://www.ewg.org/node/28123.

That was better than coffee to wake me up this morning!